Networking is one of the most effective ways to make new connections, build your business and create lasting relationships in your career. They say that the most profitable lead generation and new clients come from people you know! So consider networking to be of the utmost importance in your marketing strategy, even if you’re just marketing yourself for a new position! To get the most out of your time at networking events, follow these tips from

  • Set a goal. Even if you only plan on staying for 20 minutes, set a goal of how many people you’d like to talk to. Having one or two quality conversations is more beneficial to you than a dozen conversations of small talk.
  • Ask for introductions.
    If there is someone, in particular, you would like to meet at an event, ask the host or a well-connected colleague to introduce you. Being introduced by someone else in authority or who is well-respected gives you more credibility.
  • Listen more than you speak.
    Ask people questions and focus on really listening to what they say. If you take the time to listen to someone, you can find a way to connect with them, which will make you more memorable.
  • Share personal stories.
    Just exchanging chitchat or compliments won’t make you memorable. But casually inserting a personal story or funny anecdote will make a lasting impression.